About Us

Her & I The Label
Her & I The Label is more than just a fashion brand; it’s our story—a heartfelt collaboration between mother and daughter, Norma and Giorgia. Rooted in our Italian, South African, and Australian heritage, we create pieces that celebrate simplicity, versatility, and quality.
Our journey began in 2023, inspired by a shared dream to create something meaningful together. With Norma’s experience in styling and decades navigating the corporate world and Giorgia’s fresh perspective as a business and design student, we are building a brand that reflects who we are and what we love. Growing up surrounded by the craft of working with clothing, we’ve carried this tradition forward, designing pieces that are thoughtfully crafted and made to become favourites in your wardrobe.
At Her & I, we focus on:
- Timeless Design: Whether it’s our essentials range or our collections inspired by our heritage, like the Amalfi Collection, every piece is created with care to blend effortlessly into your wardrobe and your lifestyle.
- Ethical Practices: Fashion should feel good in every way. That’s why we’re committed to producing ethically sourced, sustainably conscious garments.
- Connection: Our brand is built on community—welcoming you into the Her & I family and creating clothing that resonates with your story.
While our essentials range is at the heart of what we do, we love exploring new designs through our seasonal collections. These drops reflect who we are, where we’ve been, and the stories we want to share.
Thank you for being part of this incredible journey with us. We’re so excited to keep creating pieces that make you feel confident, comfortable, and uniquely you.