HER & I The Label is a mother-daughter brand founded on heart, heritage, and a shared passion for timeless style.

We design clothes that feel like second skin—simple, hand-crafted, and full of soul. Inspired by our Italian roots and South African warmth, each piece is slow-made in small batches, with the intention to move with you through every season of life.

But HER & I is more than just clothing.

It’s a celebration of women, of individuality, and of the beauty in everyday moments.

We're not defined by trends—or by age.

We believe true style is about how you show up in the world: your quiet strength, your bold choices, your story in motion.

Our collections are effortless and elevated, designed to mix, match and layer with ease. Made for the moments that matter.

Made for you.