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Empower Your Journey With Her and I the Label- Slow Fashion Australia | Brisbane

HER & I The Label is a mother-daughter brand founded on heart, heritage, and a shared passion for timeless style.

We design clothes that feel like second skin—simple, hand-crafted, and full of soul. Inspired by our Italian roots and South African warmth, each piece is slow-made in small batches, with the intention to move with you through every season of life.

Our brand celebrates your individuality while offering ethically crafted attire that honors both heritage and passion. Each piece is born from careful, small-scale manufacturing and inspired by rich stories of resilience and beauty. From the rustic appeal of linen fabrics to our attention to detail, every garment reflects our commitment to quality and authenticity.

But HER & I is more than just clothing.

It’s a celebration of women, of individuality, and of the beauty in everyday moments.

We're not defined by trends—or by age.

We believe true style is about how you show up in the world: your quiet strength, your bold choices, your story in motion.

Our collections are effortless and elevated, designed to mix, match and layer with ease. Made for the moments that matter.

Made for you.

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Celebrate Bold Designs That Resonate

Her & I The Label stands at the intersection of style and sustainability, passionately crafting fashion that celebrates both aesthetics and eco-consciousness. By utilizing organic cotton in our designs, the label not only prioritizes fashion-forward choices but also champions environmentally friendly practices. This commitment to natural materials reflects Her & I’s dedication to delivering stylish options for the modern consumer. Each piece of clothing tells a story, illustrating the fusion of chic design and sustainable practices.

Our Designs

Tailored to you

Experience Custom Styling with Her and I The Label

At Her and I The Label, the focus on custom styling ensures that each individual’s unique personality and lifestyle are beautifully represented through fashion. The boutique prides itself on creating a personalized shopping experience that goes beyond mere transactions; it aims to cultivate an understanding of the client’s needs, preferences, and aspirations. By offering tailored consultations, the team at Her and I dives deep into the world of colour palettes, fabric choices, and current trends to curate looks that resonate with the client’s identity while enhancing their confidence. This bespoke approach fosters a collaborative environment where clients are encouraged to express their vision, resulting in expert advice that translates their ideas into stunning, wearable pieces.

Our Personalised Styling Services

At Her and I the label

Shop Exclusive Collections That Inspire Confidence

In the realm of fashion, the importance of finding pieces that not only reflect personal style but also ensure comfort and functionality cannot be overstated. Our exclusive collections are thoughtfully curated to cater to individuals who seek uniqueness in their wardrobe. Each piece within this range is crafted with meticulous attention to detail, ensuring it fits seamlessly into the everyday lives of our customers. From timeless silhouettes to avant-garde designs, these collections offer something for everyone, enabling them to express their individuality while enjoying a perfect fit.

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The Answers You're Looking For

What makes HER & I The Label unique in slow fashion?

HER & I The Label offers handcrafted clothing rooted in family values and ethical production, blending Italian heritage with South African warmth to create timeless pieces designed for thoughtful, quality-driven style.

How does HER & I celebrate individual stories?

HER & I honors unique journeys by crafting designs that reflect a blend of heartfelt heritage and personal expression, encouraging every wearer to share her story with style, authenticity, and passion.

What slow fashion choices can customers expect?

Our customers enjoy ethically produced essentials, crafted slowly in small batches. Each piece reflects quality craftsmanship and sustainable materials, highlighting our Italian heritage and South African warmth while offering timeless style for every season of life.

How are the exclusive collections crafted?

Each exclusive piece is meticulously created in small batches. Our master artisans blend Italian heritage and South African spirit, offering timeless, ethically produced clothing made for women celebrating strength and individuality.